BPO or Outsource:

The reason why BPO struggled with their identity was because outsourcing, by and large, has really always been about people. It’s hard to change processes, drive common standards across clients, build a utility model that can be scaled and made cost-efficient, when you’re really just moving work around the world with the goal of getting it done cheaper. The game-changer is centered on today’s services where work gradually becoming a genuine blending of people-plus-technology empowering service buyers to focus on proactive value-identification.